Fox Rejects Super Bowl Ad That Depicts a Giant Border Wall

Fox Rejects Super Bowl Ad That Depicts a Giant Border Wall Border walls and Super Bowl advertising don’t mix, one family-owned construction supplies company seems to have learned. After submitting its first-time Super Bowl ad to Fox for approval, 84 Lumber was sent back to the drawing board when the commercial was rejected, according to[…]

Online marketing using branded video

Tips on Your Video Marketing Mission. Do and Don’ts.

If a picture is worth a dollars words… How much exactly is a video worth? The real reason videos work wonders is because of their visual appeal. Photos and videos will not only immediately catch your attention, but they will also be ingrained in your memory for a longer period of time than textual content.[…]

Prison for CR7 - the possible fall of Cristiano Ronaldo and Gestifute Jorge Mendes?

Cristiano Ronaldo’s Tax Issues. How big are they? Can he go to jail?

Cristiano Ronald could face up to six years in prison for tax fraud This week Spanish newspaper El Mundo broke a story about Real Madrid’s soccer star Cristiano Ronaldo “moved money” to the tune of 126 million pounds (approximately 158 million dollars) offshore tax haven British Virgin Islands as early as 2009.   This is quite[…]

Major League Baseball Under Armour Deal partnership

Under Armour, Fanatics, MLB invigorate sports landscape with new partnership

MLB partners with Under Armour and Fanatics to build on global growth and drive continued passion for baseball Today, Under Armour (NYSE: UA, UA.C), Fanatics and Major League Baseball (MLB) announce a 10-year partnership that names the global performance brand as the official uniform provider to MLB, marking Under Armour’s first-ever professional league uniform deal.[…]

We need more financial literacy everywhere, especially in the hoods of America

The world has changed a lot in the last hundred years.  For the most part, people at the turn of the 20th century either worked for a small local company or owned their own business. That’s basically how families survived. Today, the game is totally different.  Now, the game is get an education and go[…]

Puerto Rico Tourism and FC Sevilla LaLiga

PUERTO RICO TOURISM COMPANY BECOMES A MAJOR SPONSOR OF FC SEVILLA

Sevilla FC and the Puerto Rico Tourism Company (CTPR) have reached an important and satisfactory sponsorship agreement whereby CTPR becomes the main sponsor of Seville FC by acquiring the largest set of assets that the entity had prepared for Its marketing and reserved to date, awaiting the arrival of a brand with wide potential. This[…]

MILO Nesquik

Barça and Nestlé made their sponsorship agreement official on Monday at Camp Nou, the first with a sports club in Nestlé’s history

FC Barcelona and Nestlé Milo officially announced their new sponsorship deal, which is the first such agreement that Nestlé has ever made with a sports club This Monday, FC Barcelona and Nestlé Milo officially announced their new sponsorship deal, which is the first such agreement that Nestlé has ever made with a sports club, whereby[…]

Marketing to Millennials I am Rich MillerCoors

People sniff through the bullshit

It’s amazing that people still are fooled by marketers.  The good news is that bullshit will soon be a thing of the past. So we are hoping anyway. MillerCoors learned a hard lesson about bullshit marketing: millennials are not that asleep at the wheel. Well may be at the wheel… But when it comes to[…]