FC Barcelona and Nestlé Milo officially announced their new sponsorship deal, which is the first such agreement that Nestlé has ever made with a sports club
This Monday, FC Barcelona and Nestlé Milo officially announced their new sponsorship deal, which is the first such agreement that Nestlé has ever made with a sports club, whereby Barça and the multinational, which is celebrating its 150th anniversary this year, are joining forces to promote the importance of education, nutrition and sport. The private event was attended by FC Barcelona President, Josep Maria Bartomeu; the Club’s Vice President of Marketing and Communications, Manel Arroyo; and Nestlé SA Executive Vice President, PatriceBula.
Through this new global deal, the brand becomes an Official Club Sponsor for the next four years in the category of Tonic Food Drink. The agreement also includes the Nestlé Nesquik brand in Europe, the Middle East and Africa.
Starting from the premise that sport and nutrition go hand in hand, the club and Nestlé Milo (the brand’s name in Asia) will be working together to promote a healthier lifestyle and to highlight the importance of physical exercise among children through the different activities included in the deal.